In the fast-paced world of fashion retail, staying ahead of the curve isn't just about the latest trends and designs. It's also about ensuring the safety and security of your customers, employees, and assets. And let's face it, when you're a global brand with a presence in 12 countries and over 220 stores, that's no easy feat.

Enter Superdry, the UK-based clothing giant that's been making waves in the fashion industry since 1985. With a vision to become the world's #1 sustainable style destination and lifestyle brand, Superdry knew that their security system needed a serious upgrade. Their old setup was about as effective as a windbreaker in a blizzard – it just wasn't cutting it anymore.

The Challenges of a Global Retailer

Picture this: you're a security manager at Superdry, tasked with keeping an eye on hundreds of stores, thousands of employees, and countless customers. Your top priority? Minimizing risks associated with high-volume foot traffic, like theft, accidents, and antisocial behavior. But with an outdated, disjointed security system, that's easier said than done.

To make matters worse, Superdry's legacy video security system was about as useful as a chocolate teapot when it came to streamlining their fulfillment and retail operations. They wanted to accurately record out-of-hours deliveries and improve their internal processes, particularly for training new employees. But without the right tools and data, they were stuck.

The AI-Powered Camera & Analytics Solution

Superdry knew it was time for a change, and that's when they discovered Avigilon Alta – the cloud-based video security system that's powered by artificial intelligence. It was like finding the perfect outfit that fits like a glove and makes you feel invincible.

Avigilon Alta provided the video quality and analytics that Superdry needed to streamline their business operations, while also helping to reduce their security investment. How? By integrating with their existing third-party cameras, of course! This meant that Superdry didn't have to start from scratch, which significantly reduced installation and operational costs.

Superdry deployed 63 new cameras across eight sites, including the sleek Avigilon Ava Dome, Compact Dome, and 360 camera models. And with Avigilon Alta Cloud Connectors and the Avigilon Alta Aware video management system (VMS), they were able to integrate their existing cameras into one easy-to-use, cloud-based platform.

Benefits of AI-Powered Security

So, what did Superdry gain from this AI-powered security overhaul? Well, let's just say they're not looking back.

Exceptional Clarity and Smart Video Analytics

Avigilon Ava cameras deliver exceptional image quality, giving Superdry's security teams improved situational awareness. But that's not all – the AI-powered video analytics, like video search, audio detection, and heat-mapping, have been a game-changer in identifying and prosecuting shoplifters and thieves.

With features like line-crossing detection and alerts, Superdry can now proactively protect high-value goods and restricted areas, even outside of regular store hours. This has helped them minimize overhead fees, increase profits, and expedite their investigation process.

Collaborative Security and Seamless Fulfillment Tracking

Thanks to Avigilon Alta's centralized, cloud-based system, Superdry's security teams and in-store employees can now collaborate seamlessly, whether they're on-site or remote. This has boosted their efficiency and productivity in responding to potential threats.

But the benefits don't stop there. Avigilon Alta's alert function has been a game-changer for tracking out-of-hours deliveries and fulfillment goals. With deeper analytics on each store's fulfillment metrics, Superdry can now harness video analytics to measure employee performance and improve procedural training.

Seamless Retail Operations, Secured by AI

Since implementing Avigilon Alta, Superdry has seen a remarkable transformation in their security operations. Their stores are safer, their losses are minimized, and their fulfillment process is smoother than ever.

As Richard Smith, Profit Protection Manager at Superdry, put it: "Avigilon Alta has exceeded our expectations, and we are very happy with the results. The video image quality is fantastic. Additionally, Avigilon support has been great when we have questions."

With Avigilon Alta's open, flexible, and scalable technology, Superdry is now ready to tackle their ambitious goals head-on. As they continue to expand and cement their position as a global fashion leader, they can do so with the confidence that their people, property, and customers are protected by the power of AI.

If you're a retailer looking to step up your security game, this case study from Superdry may be helpful. At CDG Wireless, we are proud to offer Avigilon's innovative AI-powered video solutions as a certified third-party seller. Contact our sales team today to discuss how we can help revolutionize your security operations.